Whether you're on TikTok, Instagram, YouTube or simply watching TV: it's hard to escape the Intermarché advertisement "Le Mal Aimé", this little animation masterpiece that went around the world this winter. Behind this viral success is Illogic Studios, an animation studio based in Montpellier whose creativity and expertise have captivated millions of viewers.
It's no coincidence that Montpellier is in the spotlight
While Sandfall Interactive, a video game studio based in Montpellier, wins the prestigious Game of the Year title at the 2025 Game Awards with Clair Obscur: Expedition 33 - scooping up numerous international awards - our region proves it is a hub of excellence for digital creation and tech.
This historic success signals far more than a media stunt: Montpellier continues to establish itself as a city where talent can dream big and succeed on a global scale.
An ecosystem that develops tomorrow's talent
What makes this development even more powerful is that talent doesn't come from nowhere - it's trained right here, thanks to specialized schools in digital creation:
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Objectif 3D, on the outskirts of Montpellier located in Montferrier-sur-Lez, a pioneer in training for animation cinema and video game careers since 1999. This center trains hundreds of students each year in 3D animation, visual effects and game development, and ranks among the best schools in the sector in France.
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Other schools like ARTFX complement this offering with programs in VFX, animation and immersive technologies.
Result: a local pool of trained, motivated and immediately operational professionals - perfect for studios, agencies and tech companies in the region.
Like in real estate, sometimes you have to know how to project yourself from a blueprint!
Saint-Gély-du-Fesc and North Montpellier: cinema is also taking shape
The dynamism doesn't stop at video games and animation.
In Saint-Gély-du-Fesc, a major cinematographic hub project named Pics Studio is under development, with international ambitions: soundstages, post-production studios, training in sound and image professions… and over 1,000 jobs envisioned long-term.
This type of infrastructure positions our territory as a future hub of audiovisual production in Occitanie, attracting directors, technicians and companies from all backgrounds.
A Si Grand Soleil on France 2 or Demain Nous Appartient on TF1, there are many successful programs!
Montpellier: an attractive employment hub for creatives & tech
Between the international successes of local studios, the high-level training, and the ambitious cultural projects emerging around Saint-Gély and Montpellier, it becomes clear that our region continues to establish itself as innovative and inspiring.
👉 Whether you're a creative, developer, 3D animator, tech engineer or passionate about cultural and digital industries, Montpellier and its surroundings offer a stimulating ecosystem rich in opportunities.
👋 A little hello to our creative neighbors!
And success often means hiring, and we'll definitely need to house all these talented people! You can see where we're going, a huge wink to Illogic Studios, Sandfall Interactive and all these artists who have been making us dream for years - if you're looking to expand or seeking properties for your teams, think of us! We're fans of you ❤️.
